In a saturated sportswear market focused on grit, grind, and relentless pursuit, FILA aimed to redefine itself by claiming a distinctive space.

‘Bellissimo’ reconnects FILA with its Italian heritage, blending athletic wear with the essence of ‘La Dolce Vita’—the Italian philosophy that celebrates savoring small moments, pausing to appreciate the everyday, and living life to the fullest.

The campaign film, Welcome to the Bellissimo Country Club, crafts a world where elite sports performance meets indulgence, balancing peak performance with an appreciation for life’s beauty and the joy in every moment.

Partner: Lucas Tristao