Great hair can be transformative. Inspirational. Awe inducing. But none of that matters if said hair is hidden, and it’s potential is suffocated under the number one enemy of hair styling products in the world: Hats. That’s right. Hats are dumb.
And so are caps, beanies, hoodies or any other useless head garments that only exist to eclipse the powerful sun that grows on top of your skull. Crowns should be deemed redundant, as nothing says royalty more than a great looking head of hair. And even astronaut helmets should be avoided at all costs, because if we ever run into extraterrestrial life, we should make the best first impression possible.
Partners: Lucas Tristao & Curtis Pachunka
After the campaign aired, some people brought up some valid points about how hats are, sometimes, necessary. Like to rep your favorite sports team or your friends struggling streetwear brand. So, Old Spice —thoughtful and conciliatory as they are— created the Hat Hoverer XL 2000. A biomechanics thing of wonder that hovers your hat just above your great hair so you can have the best of both worlds.
Partners: Lucas Tristao & Curtis Pachunka
